Works / Brand & Booking
HARUNE Hotel
"Every stay becomes a story." — A brand site for a small Kyoto hotel that turns its worldview into direct bookings. (A fictional sample project.)
Challenge
Most bookings came through OTAs, and the commission burden was heavy. The hotel wanted its official site to carry its atmosphere — and win more direct reservations. (Sample copy.)
Approach
We edited the rooms not as equipment lists but as stories of how a stay unfolds — morning, afternoon and night, each drawn in photographs and short passages.
The booking flow was trimmed to the minimum number of fields and designed to feel identical in Japanese and English, with official-booking benefits laid out clearly.
Outcome
Within three months of launch the share of direct bookings grew, and the site became a doorway where guests start becoming fans before they arrive. (Numbers are samples too.)
Next Project
SORAMICHI Recruit →