Works / Brand Site
AOBA Coffee
Roasters
"Designing the aroma itself." — A brand site that carries a small roastery's craft into the online experience. (A fictional sample project.)
Challenge
A beloved local roastery wanted its beans to shine online — but the old site was outdated and carried none of the aroma you feel the moment you step into the shop. (Sample copy.)
Approach
We built the site around a storytelling structure that walks through the roasting process step by step, with a visual system that expresses each bean's character through color and texture. An interactive bean index lets visitors browse by origin and roast level, bringing the joy of choosing into the browser.
On the engineering side, image optimization was designed around color fidelity first, and a lightweight CMS lets shop staff update everything themselves.
Outcome
Clicks through to the online store roughly doubled after launch, and customers began telling the owners the site "feels exactly like the shop." (Numbers are samples too.)
Next Project
KITE Robotics →